In the risk space, how important is management over marketing? Fundamentally important.

Too often we "rush to products". In a marketing dominated era the pressure is understandable. But it needs to be resisted.
 
When we are serious about our purchases we know we should buy what we need. This calls up quality decision making based on some sensible criteria.
 
In the risk management space it is about continuous improvement - even if - or especially if your baseline is zero. When starting a fitness program, you start be assessing where you are now. You then set some goals about where you want - or need to be.
 
In the risk management space, assessment should also be done in a framework which reflects best practices and context. The unfortunate management term used is "Maturity Models" - which include a series of descriptions of business performance for discrete risk management elements. The optimum level of maturity is recognised as being the level that delivers the organisation’s strategic objectives most effectively and efficiently, which does not necessarily mean the “top” level ( F: fully applied).

So a prudent first step is to assess the gap between where you are now - and where you should be. However unlike the fitness assessment which may well require a medical assessment from a specialist, such as a Doctor, it is not necessary to have your capability assessment done by a specialist (or consultant). You know your business inside out - all you need is to reflect on it within an appropriate framework.
 
Our free maturity model provides a systematic framework for benchmarking in a business continuity best practice context. It will help you to deliver business benefits in incremental steps - in key areas.
 

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